Letting them be uncomfortable as a love language
It is possible to be direct and make people uncomfortable while still loving them.
It is also possible that you can love someone, and they can react unlovingly in response. Your job in loving people through their discomfort is not to ensure that they respond kindly to you; it is to be a part of creating a new paradigm where we can listen and speak to one another without either person needing to become the victim. Part of your role in our human evolution is to learn to allow people to learn in their own time, and love them anyway. And we will all learn faster if we are clear and loving with one another.
Where might it be time for you to stop holding back so you can demonstrate non-attached loving clarity?